Basics of Digital Marketing
- Fundamentals of online marketing
- How different online platforms work
- Common marketing channels and strategies
Website Basics
- Understanding domains and hosting
- Introduction to website builders
- Creating simple websites with essential tools
Search Engine Optimization (SEO)
- How search engines work
- On-page and off-page SEO basics
- Keyword research methods
- Improving website visibility naturally
Online Advertising Overview
- Understanding pay-per-click (PPC) advertising
- How search ads and display ads work
- Audience targeting and ad structure
- Basics of creating clean and compliant ads
Social Media Marketing
- Using social platforms for business
- Creating informative and engaging posts
- Audience insights and performance tracking
Content Marketing
- Writing clear and helpful content
- Blog structure and planning
- Using simple tools for content creation
Email Marketing Essentials
- Building contact lists responsibly
- Writing helpful email newsletters
- Basic automation tools and analytics
Affiliate Marketing Overview
- How affiliate programs work
- Selecting appropriate categories
- Ethical and compliant promotion methods
Analytics & Reporting
- Understanding basic analytics dashboards
- Measuring traffic and engagement
- Creating clear reports
